The story behind the logo of the Qimisola: Itself is a tale created between a rabbit (holding a bunch of grapes) and a snake coiling around an empty glass lusting for wines. The obvious reason to select these two animals for the logo is because the son, Søren, was born in the year of rabbit (according to the Chinese zodiac signs), and the other son, Mikkel, was born in the year of snake, Qimisola wanted the logo to inspire some imagination … a tale about wine, a tale about relationship, a tale about transformation from grape to wine but also from alienation to friendship. And from very early on, they decided to introduce the wines with each of them bearing a name of a tale. To best live the Danish root of Lars, what can be more suitable than the Hans Christian Andersen’s fairy tales?

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